Hävikkifoorumi – Consumers’ Food Waste Forum
Hävikkifoorumi (2020-2023), The National Food Waste Forum, was a food chain development project of Finnish Food Authority coordinated by The Consumers’ Union of Finland that was established to respond to the Finnish government’s commitment to the SDG goal of halving food waste per capita by 2030. Hävikkifoorumi aims to be the biggest food waste project in the nation by assembling all interested food sector operators, companies, organizations, local grass roots actors and others to collaborate and communicate effectively in order to halve household food waste in Finland by 2030.
The Consumers’ Union of Finland implemented the three-year food chain development project in affiliation with Natural Resources Institute Finland, Motiva, The Martha Organization, The Rural Women’s Advisory Organisation, The Finnish Grocery Trade Association, and Choice Architecture Partners Oy. Hävikkiviikko, the popular national food waste campaign organized annually by Kuluttaja magazine, was also organized as a part of the project in 2022 and 2022. The project was funded by the Ministry of Agriculture and Forestry of Finland.
Learn more about the project
Almost 80 adherents in Hävikkifoorumi! We are all needed to halve food waste by 2030!
Biovaaka Oy
Dodo ry
Ekokumppanit Oy, Eteläkärjen Kuluttajat ry, Etelä-Karjalan Jätehuolto Oy
Fazer Group, Fiksu Ruoka Oy (Fiksuruoka.fi), Findus Finland Oy, Forum Virium Helsinki, From Waste to Taste ry,
HKScan Finland Oy, HSY, HSY:n Ilmastoinfo, Horizon 2020 – CITIES2030 -hanke (Lahti Living Lab), Hukka AI
InnaGrow
Jyväskylän kestävä kehitys JAPA ry, Järvenpään kaupunki, Jätekukko Oy
Kaviaarista arkeen, Karjaan Sos. Dem. ry, Keru-yhteisöjääkaappi ry, Keski-Uudenmaan Kuluttajat ry, Kesko, Kestävä Ruokakasvatus ja Ruokahävikkihanke (Itä-Suomen yliopisto), Kiertokaari Oy, Kiertokapula Oy, Kitsain, KomeroFood OY, Kotien Puolesta Keskusliitto ry, Kymenlaakson Jäte Oy
Lakeuden Etappi, LivsVinn, Lidl Suomi
Merenkurkun Kuluttajat ry – Kvarkens Konsumenter rf, Minna Mustonen, Mutti S.P.A
Naiset puhuu rahasta, Nuorisoasuntoliitto ry, Nuorisotyö ilmastotoivon rakentajana -hanke (Mikkelin nuorisopalvelut), Nurmon yläaste
One4all Finland
Package Testing and Research Oy, Paulig Oy, Pidä Lappi Siistinä ry, Pieniä ekologisia tekoja, Päijät-Hämeen Kuluttajat ry, @paiviil (vaikuttaja Instagramissa)
ResQ Club Oy, Ruohonjuuri, Ruokasektorin koordinaatiohanke (Turun yliopiston Brahea-keskus), Ruoka-apu.fi (Kirkkopalvelut ry), Ruokakasvatusyhdistys Ruukku ry, Ruokatieto Yhdistys ry
Seinäjoen ammattikorkeakoulu, Stadin safka, Stadin asukastalo Oulunkylän seurahuone, Suomen Punainen Risti, Suomen Biokierto ja Biokaasu ry, Suomen Monikkoperheet ry, Suomen Nestlé, Suomen Pakkausyhdistys ry, Stormossen
Tampereen ev.lut. seurakuntayhtymä, Troa NY, Turun yliopiston ylioppilaskunta
Vaasan Oy, Vaasan yliopisto, Vantaan Yhteinen pöytä, Varsinais-Suomen Kuluttajat ry
Wastebusters Finland tutkimusryhmä (Tampereen yliopisto), Wacky Mind Oy, WeFood
Yrttiaitta Saarento, Ylikylän peruskoulu
At the heart of the project is a research report done by Natural Resources Institute Finland and Choice Architecture Partners Oy. The report examines the barriers and drivers of change in consumer behavior in relation to reducing food waste.
The goal of the report is to find the best practices and tools with which to achieve genuine behavioral change. The report studies:
- The barriers and drivers regarding change in food waste related consumer behaviour by separating them into two parts: A) consumer attitudes and motivation B) operating environment and situational factors.
- Best practices for changing consumer attitudes and motivation, reducing food waste and increasing food appreciation.
- Best practices for modifying consumers’ everyday operating environments (everyday design) and supporting sustainable consumer behavior.
The report scrutinizes consumer behaviour in three environments in particular: home environments, grocery stores, and online food stores.
Read more (In Finnish):
Workshops was held based on the results of the report with the aim of creating concrete solutions and means to reduce household food waste. The themes of the workshops was limited to consumer food waste in the environments of online food stores, grocery stores and home.
The aim of the Hävikkifoorumi workshops was to innovate new ways to nudge and support consumers towards reducing food waste through, for instance, packaging design, modifying operating environments or developing various digital food waste solutions.
Based on the project report and the material gathered from the workshops, concrete recommendations was made for the most effective ways to guide consumers towards a real change in consumer behavior and the reduction of food waste.
Key recommendations and solutions from the project for retail, industry and NGOs is published here (In Finnish): Suositukset ja hyvät käytänteet kuluttajan ruokahävikin vähentämiseksi
Saa syödä! website has been updated
As part of the project Saa syödä website maintained by Motiva has been developed into a more extensive web service that compiles information related to food waste. To better serve the consumers the website has been updated to a service focused more on cooking and orthodox preservation, not forgetting the information needs of educational institutions and the media.
The revamped website provides comprehensive information on storing various foods, recipes, food waste tips and tricks as well as old familiar services such as the recipe search and the dose calculator. Most of the recipes are imported via the interface directly from the website of The Martha Organization. The fact sections have also been updated to reflect the latest research and food waste figures of Natural Resources Institute Finland.
In affiliation:
